India's oldest influencer marketing firm · est. 2013
India's F&B Launch Guru — the Bengaluru team behind the city's most iconic restaurant, brewery and nightlife debuts.
By the numbers
Brand profile
GV Mediatech is a Bengaluru-based influencer marketing and PR agency founded by travel blogger and social media maverick Nivedith Gajapathy — known for his content innovation and on-ground strategy finesse, and counted among India's top-10 travel influencers — supported by fellow travel blogger Hrish Thota's sharp execution.
We are the team behind some of India's most viral F&B brand launches, having executed 7,000+ campaigns worldwide. We blend creative storytelling with data-driven strategy, connecting brands with the right creators so every campaign feels earned rather than bought.
What we do
India discovers food, trends and lifestyles through creators, not ads. With 500M+ social media users and hyperlocal creator trust from tier-1 cities to regional markets, we match brands with the right creators — so every campaign builds brand love that feels authentic.
PR earns the attention money can't buy. Strategic media placements, thought leadership, crisis communication and consistent storytelling that builds credibility, shapes public perception and keeps brands relevant.
The opening is the one moment you cannot repeat. We engineer pre-launch FOMO, the influencer wave and the week-one crowd so a debut lands as a city-wide event rather than a soft open.
What gets made, by whom, and in what order. Creator briefs, formats and posting sequences built so the content compounds instead of peaking on day one.
Positioning and identity work for hospitality brands that have to be understood in a three-second scroll and remembered on a Friday night.
Restaurants, breweries, bars and nightlife are not a vertical we also serve. They are the thing we have done for over a decade.
Clientele
Who we work with
Twelve years in one category beats twelve categories in one year. This is where our creator network, our playbook and our instincts actually live.
Why brands choose us
Making noise since 2013 — before influencer marketing was an industry. 7,000+ campaigns of hard-won launch playbooks behind every brief we take.
Restaurants, breweries, nightlife — we engineer FOMO that turns openings into city-wide events with week-long waitlists.
Up to 1,500+ creators mobilised for a single launch in Bengaluru — the right faces for the right neighbourhood and the right target audience.
Client success stories
Top brand launches. City-wide obsessions.
April 2026
A 100+ influencer campaign spanning pre-launch buzz, launch-day coverage and post-launch content. The launch welcomed 600+ guests, and creator videos gained strong viral momentum across social — driving sustained footfall and walk-ins well after the launch period ended.
March 2026
A campaign built on 75 hyperlocal Kannada food influencers, whose content spotlighted the thali and the signature dishes. Local buzz built fast and the launch went viral, producing waits of up to an hour at both lunch and dinner service.
November 2025
We didn't just launch Yaakay — we unleashed it. A 200+ influencer wave, a hyperlocal target-audience blitz and pre-launch FOMO that hit hard sent Yaakay viral. One month in there was still a one-hour wait, even on a Tuesday, with 100+ people queuing to get in. It was the best launch we ran in 2025, and it brought us ten further referrals on its own.
May 2025
Church Street got lit. We threw a launch wild enough to be called one of the best parties of 2025 — 700+ people through the door, 200+ Reels across Instagram, and CBD became the talk of the town. The buzz converted: demand ran hot enough that a second outlet opened inside six months.
July 2024
At 1.5 acres, this wasn't just a brewery — it was a beer kingdom. With 1,500+ influencers and 3,000+ people on launch night we turned the taps on one of India's biggest and most talked-about brewery debuts. Still unmatched. Still buzzing.
How we do it
Teasers, whisper campaigns and a hyperlocal target-audience blitz — the city hears about you before day one.
Curated creators, from neighbourhood micro voices to city-wide names, arriving in a sequence built to keep the feed full rather than spike once.
The room full, the content rolling, and the queue outside doing the marketing that no post can buy.
Week two is where most launches die. We keep the creators, the PR and the content running until the habit sticks.
Questions brands ask
Four to six weeks is the sweet spot. That gives us time to build pre-launch FOMO, lock creators into a posting sequence and brief them properly on the venue. We have turned launches around in under two weeks, but the buzz curve is shorter and you pay for the compression in creator availability.
By neighbourhood and by audience, not by follower count. A Koramangala opening needs the faces that Koramangala actually follows. We mix city-wide names for reach with hyperlocal micro creators for credibility, and we check engagement quality and past brand work before anyone is confirmed.
Reels and stories from every confirmed creator, launch-night coverage, and usage rights so you can repost. Depending on scope we add PR placements, UGC contests and a content bank you keep. Exact deliverables are written into the proposal before anything is signed.
It is scoped per launch, because 75 creators for one outlet and 1,500 for a 1.5-acre brewery are not the same job. Most engagements are either a single launch campaign or a three-month retainer that carries the opening and the two months after it. Tell us the venue, the city and the date and we will send a costed plan.
Bengaluru is home and where the network is deepest, which is why our launches land the way they do. We run campaigns across India and have executed work internationally, but for a hyperlocal launch blitz our Bengaluru bench is the strongest thing we have.
Reach, views, engagement and saves per creator, plus the aggregate. For launches we also track the things that actually matter to a venue: footfall on opening week, wait times, and the tail of organic content that follows the paid wave.
Yes, and they work better together. Creator content builds desire, PR builds credibility. Media placements, launch listings and thought leadership can run alongside the influencer wave under one plan.
Leadership
Founder & CEO
Luxury travel blogger behind MacroTraveller and counted among India's top-10 travel influencers. A digital media veteran since 2008, Nivedith leads brand vision, creator strategy, client servicing and the agency's signature launch playbook.
Partner
Fellow travel blogger with 20+ years in digital, Hrish brings the sharp execution behind the agency's campaigns — turning strategy into creators briefed, content shipped and launches that land on schedule.
Launching something iconic? Talk to India's F&B launch gurus.
